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商品編號： 9-801-354 出版日期： 2001/02/10 作者姓名： Gittell, Jody Hoffer;O''Reilly, Charles A. 商品類別： Service management 商品規格： 20p 再版日期： 2001/10/29 地域： New York 產業： Airline industry 個案年度： 2000 - 2000
商品敘述：
JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.
涵蓋領域：
Going public;Hiring and recruitment;Labor unions;Organizational values;Cross-functional management;Competitive advantage
相關資料：
Case Teaching Note, (5-801-386), 6p, by Jody Hoffer Gittell, Charles A. O''Reilly;Spreadsheet Supplement, (XLS337), 0p, by Jody Hoffer Gittell, Charles A. O''Reilly
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